MARKETING & STRATEGY
OUR COMMUNICATIONS AGENCY DEVELOPS THE STRATEGY FOR YOUR COMPANY THROUGH THE FORMULATION OF A MARKETING PLAN.
WHAT ARE THE STAGES OF THE PLAN?
Defining the objectives you want to achieve (specific, measurable, achievable, relevant, time-dependent)
Targeting: deciding whether to operate with undifferentiated, differentiated or concentrated marketing
Positioning: gaining competitive advantage by studying your product’s position in the market, evaluating its similarities with other products and aiming for diversification
Defining the marketing mix: product, price, place, promotion
Alternative Group focuses on finding the strongest and most distinctive plusses of your product with the aim of differentiating it from others and making it iconic and alternative.
As an agency, before elaborating a marketing strategy we submit each company to a questionnaire to understand what vision the client has of himself and how we can help him get the best out of his business.